Celebrity Inc E–pub Free

Jo Piazza î 0 Download

Celebrity Inc

Characters ´ Celebrity Inc º PDF, DOC, TXT or eBook Jo Piazza î 0 Download Ind celebrityMake no mistake Celebrity is an industry Never in the course of human history has the market for celebrities been as saturated as it is today Nearly every day most Americans will consume something a celebrity is selling a fragrance a sneaker a song a movie a show a tweet or a photo in a magazineWith the benefits of Piazza’s uniue access to the celebrity market Celebrity Inc explains in detail what generates cash for the industry and what drains value faster than a starlet downs cChampagne in twelve fascinating case studies that tackl. This review originally appeared on Feeding My Book Addiction concept of celebrity in today s information overloaded and social media saturated culture fascinates me I have no idea what useful skills the Kardashian clan has that allows them to command millions of dollars a year for appearances endorsements and their chain of reality television shows I often wonder why I m drawn to the tawdry tell all magazines at the supermarket checkout line rather than the ones with the delicious looking meals and promises of easy recipes inside I certainly don t understand Bieber Fever I think I m too old nor do I get why celebrities have so many followers on Twitter Yet none of these uestions or thoughts stop me from checking the Huffington Post s Celebrity page on my cell phone s HuffPost app at least once a day for the lastest celebrity gossip I find that the Huff provides me with a great overview of several celebrity media outlets so I only have to go to one place for all my news Yes I ve thought this out What does that say about me Well I m not so sure What I am sure of is that Jo Piazza s tell all book Celebrity Inc How Famous People Make Money is an eye opening and salacious account of the inner workings of the Hollywood Industrial Complex Us average people may think that Hollywood is teeming with talented and attractive people looking to create the next great American movie television show or musical album In reality the Hollywood Industrial Complex is the epitome of high school where who you are and your buzz at the moment aka popularity determines how much money you make which is really what it s all about That s right It s all about the cold hard cash That s why Angelina Jolie and Brad Pitt sold photos of their babies That s why Ashton Kutcher started making all those crazy videos of his company s office That s why hip hop stars are always arguing with each other or why any one who is anyone is lending their name and likeness to a bottle of perfume It s not about the person it s about the brand Kim Kardashian made smart choices in creating her brand She makes millions of dollars a year Paris Hilton on the other hand made poor choices and now she is a has been She s still a filthy rich has been but she s old news nonetheless Ashton Kutcher was a biochemical engineering major in college when he was discovered by a modeling agency He took his success and sought to make as much money out of it as possible He revolutionized the concept of online marketing Lindsay Lohan was once the teenaged it girl of Hollywood but she tanked her brand by not being able to stick to anything alcoholism sobriety acting singing even her sexual preferences Author journalist and resident celebrity expert Jo Piazza details the ups downs successes and failures of big named celebrities and wildly famous people to detail just how they make their money It s not from the movies television shows or record sales It s from the perfume sales appearances and product endorsements These are how the reality stars with no verifiable talent make their money The information Piazza presents in the twelve chapters of her book deal with everything from American Idol celebrity endorsed charities and perfumes how the Oscars are bought not necessarily chosen by merit and famous people can make money when they are dead Piazza is an engaging narrator whose real life experiences and first hand knowledge make her a fun and reliable guide on the adventure into the back door dealings of the Hollywood Industrial Complex More important than all of the information you ll learn Did you know that Puff Daddy s nickname came from his days of playing high school football at a private school in Westchester County New York p 135 this book will make you think As I read I kept wondering how I played into these money making ventures How have my choices as a consumer been influenced by famous people trying to make money I also felt an overwhelming sense of pride that I d never watched an episode of American Idol and that I had figured out that Heidi and Spencer from MTV s The Hills were hamming it up for the cameras especially Spencer But that s besides the point Celebrity Inc made me a better educated observer and consumer of entertainment pop culture Overall I thoroughly enjoyed reading Piazza s Celebrity Inc How Famous People Make Money It left me with a lot to mull over and a sharper critical lens to analyze pop culture and entertainment I highly recommend it to anyone with a healthy or unhealthy fascination with famous people and their net worth

Free read Celebrity Inc

Characters ´ Celebrity Inc º PDF, DOC, TXT or eBook Jo Piazza î 0 Download Why do celebrities get paid so much than regular people to do a job that seems to afford them the same amount of leisure time as most retirees What do Bush era economics have to do with the rise of Kim Kardashian How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal After a decade spent toiling as an entertainment journalist and gossip columnist Jo Piazza asks the hard uestions about the business beh. I imbibe gossip like a delicious low rent wine I check it every day whether it s LaineyGossip s at times condescending commentary or Anne Helen Petersen s academic capsule pieces I m also an accountant So the lure of a book that combines my love of gossip with my tepid everyday interaction with numbers and business was irresistible It s a fun breezy at times horrifying look at the economics behind stars anywhere from the A list to the F list It covers the areas I would usually expect such as how Shiloh Jolie Pitt s baby pictures were sold to People for 31M and her younger twin brother and sister s pictures were sold for 14M It also delves to the monetization strategies of reality stars like Speidi how Kim Kardashian outplayed Paris Hilton to 67M a year and how celebrities make money on twitter three dudes in an office imitate the online voices of various celebrities to tweet product placement after the celebrity has been matched up to an appropriate brand The chapter on gossip magazines and online blogs and the differing cost structures between the two was awesome It s amazing to see actual marginal costs laid out and being able to then figure out whether or not the magazines made money from all of those huge celebrity baby paydays Despite all of the numbers involved it s an engaging easy read if you are interested in the subject and as I ve confessed before I m very very interested in the subject

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Characters ´ Celebrity Inc º PDF, DOC, TXT or eBook Jo Piazza î 0 Download E celebrities the way industry analysts would dissect any consumer brand“An economist at heart Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the conseuences of their behavior will be This book puts celebrities in context but it also puts the consumer of celebrity in context No one should feel bad about enjoying pop culture but they should understand how it is being marketed to them Celebrity Inc gives the reader the tools to do exactly that” Bonnie Fuller President of HollywoodLifecom. As a non consumer of most celebrity gossip based media the underlying subject matter of this book is outside the scope of what would normally get my attention After reading it however I almost think that on some level it s intentionally directed to people like me people who are less interested in the celebrity stories themselves than in the strategic business interests that many of us suspect are secretly driving themFull of candid insights and disclosures from the players actually involved in marketing celebrities through increasingly unconventional and evolving outlets it s a fascinating read if you ve ever wondered what s actually going on in the celebrity world who s pulling the strings to make it happen and how they and their clients get rich as a result The analysis is backed up with hard statistics including charts and graphs but the prose is breezy and engaging I highly recommend it both to the celebrity news audience and to dubious outsiders


10 thoughts on “Celebrity Inc E–pub Free

  1. says: Celebrity Inc E–pub Free

    Free read õ PDF, DOC, TXT or eBook î Jo Piazza Celebrity Inc E–pub Free How I Heard About The Book This book had been sitting in my Audible wish list for a while before I downloaded it so I can't recall the exact referal but I think it might have been mentioned in a Dan Kennedy newsletter a few months back The LessonArgument in Three SentencesThere is no real applicable lesson in here as the

  2. says: Free read Celebrity Inc Celebrity Inc E–pub Free Free read õ PDF, DOC, TXT or eBook î Jo Piazza

    Celebrity Inc E–pub Free I imbibe gossip like a delicious low rent wine I check it every day whether it's LaineyGossip's at times condescending commentary or Anne Helen Petersen's academic capsule pieces I'm also an accountant So the lure of a book that combines my love of gossip with my tepid everyday interaction with numbers and business was irresistible

  3. says: Jo Piazza î 0 Download Free read õ PDF, DOC, TXT or eBook î Jo Piazza Free read Celebrity Inc

    Celebrity Inc E–pub Free Free read õ PDF, DOC, TXT or eBook î Jo Piazza Jo Piazza î 0 Download This was a great read on celebrity branding and how they capitalize on them

  4. says: Celebrity Inc E–pub Free Free read Celebrity Inc

    Jo Piazza î 0 Download Free read õ PDF, DOC, TXT or eBook î Jo Piazza Celebrity Inc E–pub Free This is a ver

  5. says: Celebrity Inc E–pub Free Jo Piazza î 0 Download Free read õ PDF, DOC, TXT or eBook î Jo Piazza

    Free read õ PDF, DOC, TXT or eBook î Jo Piazza Jo Piazza î 0 Download Free read Celebrity Inc I really do wish Goodreads gave us half star options as this was definitely a solid 355 and almost a 4 star book but it got weighed down in a couple of chapters by a bit too much on the Hollywood Industrial Complex algorithm speak for me so I

  6. says: Celebrity Inc E–pub Free

    Free read õ PDF, DOC, TXT or eBook î Jo Piazza Jo Piazza î 0 Download Celebrity Inc E–pub Free This review originally appeared on Feeding My Book Addiction concept of celebrity in today's information overloaded and social media saturated culture fascinates me I have no idea what useful skills the Kardashian clan has that allows them to command millions of dollars a year for appearances endorsements and their chain of realit

  7. says: Celebrity Inc E–pub Free

    Free read Celebrity Inc Free read õ PDF, DOC, TXT or eBook î Jo Piazza Jo Piazza î 0 Download As an avid reader of celebrity gossip magazines websites and memoirs I thought I knew a bit about how celebrity works At the very least I knew celebs often court the press and get paid for photo ops But from reading Jo Piazza's excellent expose Celebrity Inc I learned so many ways celebrities can and do earn money and position their brands in what she calls the Hollywood Industrial Complex Tackling everything from the rise of the celebrity

  8. says: Free read Celebrity Inc Celebrity Inc E–pub Free Free read õ PDF, DOC, TXT or eBook î Jo Piazza

    Celebrity Inc E–pub Free Free read õ PDF, DOC, TXT or eBook î Jo Piazza Very interesting and extremely over priced at £1235 for kindle This was an engaging read; full of funny commentary and interesting insightsThough not particularly interested in celebrity culture I stumbled across a reference to Piazza while

  9. says: Jo Piazza î 0 Download Free read õ PDF, DOC, TXT or eBook î Jo Piazza Celebrity Inc E–pub Free

    Jo Piazza î 0 Download Celebrity Inc E–pub Free As a non consumer of most celebrity gossip based media the underlying subject matter of this book is outside the scope of what would normally get my attention After reading it however I almost think that on some level it's intentionally dire

  10. says: Free read Celebrity Inc Free read õ PDF, DOC, TXT or eBook î Jo Piazza Jo Piazza î 0 Download

    Free read Celebrity Inc Jo Piazza î 0 Download Celebrity Inc E–pub Free 35 Interesting look at the very big business of celebrity especially from a branding standpoint Rounding down for a few things stated as fact that struck me as pure assumption or at least not very deeply investigated ie I'm not sure you can lay Jersey Shore and assorted Housewives and faux backwoods duck hunters suarely at the feet of the

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