(E–pub READ) [The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide]
- Format Kindle
- The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide
- Greg Geracie
- 20 August 2018
Greg Geracie Ä 4 Free read
Read & Download The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide â PDF, DOC, TXT or eBook Oduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project program portfolio management user experience and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry wide effort to establish a standard for the practice of product management The book was sponsored by the Association of International Product Marketing and Management AIPMM Founded in AIPMM aims to help professionals like you att.Free download The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide
Read & Download The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide â PDF, DOC, TXT or eBook Ain a higher level of knowledge and enhance the results you bring to your organizations every dayGreg Geracie is a recognized product management thought leader and the president of Actuation Consulting a global provider of product management training consulting and advisory services to some of the world s most well known organizations Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor in chief He is also an adjunct professor at DePaul University in Chicago Illinois Steven D Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology MIT Sloan School of Management Professor Eppinger teaches MIT s executive programs in product development and complex project management He has co authored a leading textbook Product Design and Development th edition McGraw Hill which is used by hundreds of universities around the wor.
Download ì PDF, DOC, TXT or eBook Ä Greg Geracie
Read & Download The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide â PDF, DOC, TXT or eBook Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge the ProdBOK Guide This effort was enhanced by project management user experience and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness As a result of this groundbreaking collaboration within the product management community and across the adjoining professions the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results This edition of the ProdBOK GuideIntr.